For all of our brands, we will maintain and broaden activity, and seek to beneficially fulfill the objectives of the suppliers and distributors who sell them. This is accomplished in a profitable, forthright, and timely manner for all parties involved. Individuals or entities that share our philosophies regarding the most effective ways to maximize exposure of our brands will be placed in the major markets. We are confident that the personnel selected can translate the cache and appeal of these brands to the various and appropriate segments of the marketplace. We will at all times make ourselves fully aware of, and master all facets of the multi-tiered system of selling alcoholic beverages in the market place. At all times, we will insure that our customers are treated fairly and profitably at every level in this system.